(University of Illinois College of Agricultural, Consumer and Environmental Sciences) Square watermelons, star- and heart-shaped cucumbers, and even Buddha-shaped pears can be found in some grocery store produce bins. Who buys them? And why? A recent University of Illinois study found younger consumers with an eye for adventure are more likely to purchase these avant-garde fruits
from EurekAlert! - Social and Behavioral Science http://ift.tt/2qAZ5wb
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