National study looks at tobacco advertising and susceptibility to use tobacco among youth

(University of California - San Diego) Among 12- to 17-year-olds who have never used tobacco products, nearly half were considered receptive to tobacco marketing if they were able to recall or liked at least one advertisement, report researchers at University of California San Diego Moores Cancer Center and Dartmouth's Norris Cotton Cancer Center, in a new national study. Receptivity to tobacco ads is associated with an increased susceptibility to smoking cigarettes in the future.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2qG01h7