(Mary Ann Liebert, Inc./Genetic Engineering News) A comparative study on predicting presidential election outcomes using models built on watch data for thousands of television shows has found that simple 'single-show models' can have high predictive accuracy. Given the recent performance of poll-data-driven models in predicting the 2016 US presidential election and the Brexit vote outcomes, models based on television viewership offer an accurate predictive tool, as reported in Big Data.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2pygr9g
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