(National Institute for Mathematical and Biological Synthesis (NIMBioS)) How you dress, talk, eat and even what you allow yourself to feel -- these often unspoken rules of a group are social norms, and many are internalized to such a degree that you probably don't even notice them. Following norms, however, can sometimes be costly for individuals if norms require sacrifice for the good of the group. How and why did humans evolve to follow such norms in the first place?
from EurekAlert! - Social and Behavioral Science http://ift.tt/2rM9rFI
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