(University of Adelaide) Research by the University of Adelaide has shown that consumers are much more influenced by wine label descriptions than previously thought. A consumer study by wine researchers at the University's School of Agriculture, Food and Wine has shown that far more than just influencing consumer choice, wine descriptions can alter consumer emotions, increase their wine liking and encourage them to pay more for a bottle.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2s3CwR3
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