(City University London) A new study, 'Toward a Social Practice Theory of Relational Competing' shows that the perception of war-like competitiveness is flawed and misleading. The research demonstrates that firms within syndicated financial markets, such as reinsurance, are just as likely to take a relational approach to competition, incorporating collaboration and reciprocity, contributing to and creating value for many players in the same market, even when they are rivals.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2E6fD2x
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