(University of Waterloo) A fear of dying plays a role in people buying bottled water, even though they know it may not be good for them or the planet, a study from the University of Waterloo has found.The study suggests that most bottled-water advertising campaigns target a deep psychological vulnerability in humans, compelling them to buy and consume particular products. Bottled water ads specifically trigger our one-most subconscious fear -- driving Canadians to buy billions of litres of water annually.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2E3rCjN
No comments:
Post a Comment