Tuesday 27 February 2018

New survey of recent newspaper subscribers shows why people chose to pay

(NORC at the University of Chicago) The decision to subscribe to a local newspaper involves a mix of motives and trigger factors that can be described by nine key 'paths to subscription,' according to a report released today by the Media Insight Project, a collaboration between the American Press Institute and The Associated Press-NORC Center for Public Affairs Research.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2BTdqZi

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