Boosting testosterone makes men prefer higher-status products

(University of Pennsylvania) Status symbols, like a luxury car or brand-name denim, may not function any better than their lower-status counterparts, but they do convey a message about the owner's position on the social ladder. A new study led by Gideon Nave of the University of Pennsylvania's Wharton School found that a single dose of testosterone was enough to boost men's preference for higher-status goods, pointing to a biological basis for consumer behavior.

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