Engaging with interactive media may be a sequence of actions, assessments

(Penn State) The way people engage with interactive media is usually portrayed as a single act -- users either click on the content, or they do not. However, a team of researchers suggest that online engagement is not a single act, after all, but rather a sequence of assessments and interactions.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2OsZ6KK