(University of Pennsylvania School of Medicine) Pairing an online patient dashboard with 'nudges' to doctors tripled statin prescribing rates in a clinical trial led by Penn Medicine researchers. The study used two nudges, active choice framing to prompt physicians to make a decision on prescriptions, and peer comparison feedback which provided physicians with information on their performance relative to other physicians.
from EurekAlert! - Social and Behavioral Science https://ift.tt/2mLdb9T
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