Targeted Facebook ads shown to be highly effective in the 2016 US Presidential election

(University of Warwick) Intensive, micro-targeted Facebook adverts increased Republican turnout by up to 10 per cent among key voter groups, according to a new study published by the University of Warwick. The study raises important questions about whether more regulation or transparency is needed.The paper was produced in collaboration with ETH Zurich and the University Carlos III in Madrid.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2O5AUwQ