(University of Chicago Press Journals) The study of superstition and other extraordinary beliefs in the marketplace brings challenges and opportunities for the enhancement of consumer well-being. In 'Superstition, Ethics, and Transformative Consumer Research,' published in the October issue of the Journal of the Association for Consumer Research, Stuart Vyse examines the ethical issues involved in research on consumer superstitions and how the principles of Transformative Consumer Research can be applied to this area of investigation to promote consumer welfare and sustainability.
from EurekAlert! - Social and Behavioral Science https://ift.tt/2PEytGt
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