(University of Connecticut) Far from confirming industry claims that they can 'do good' with corporate campaigns, the findings suggest that the public health benefits are likely to be minimal. In fact, 11 percent of the industry actions had the potential for doing harm.
from EurekAlert! - Social and Behavioral Science https://ift.tt/2PEEYJi
Creating an effective campaign isn’t just a matter of raising awareness, though. These initiatives are carefully structured to ensure that they’re effective in addressing the health challenge they set out to solve.
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