Monday, 7 January 2019

Brain imaging predicts response to public health campaign

(Society for Neuroscience) Neuroimaging data obtained from a small group of smokers predicts the influence of a large anti-smoking media campaign targeting likely smokers, shows a new study published in JNeurosci. This approach could help improve informational materials designed to change people's attitudes and behaviors.

from EurekAlert! - Social and Behavioral Science http://bit.ly/2FgoXDx

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