Tuesday 29 January 2019

Collective nostalgia makes people prefer domestic products

(University of California - Riverside) Nostalgia for events experienced by members of your own group can make you prefer domestic products over foreign ones, concludes the first systematic investigation into the effects of collective nostalgia on consumer decisions. The results could help countries bolster domestic industries without resorting to hard interventions, such as tariffs or international trade re-negotiations.

from EurekAlert! - Social and Behavioral Science http://bit.ly/2G08ODw

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