Exposure to sugary breakfast cereal advertising directly influences children's diets

(Dartmouth-Hitchcock Medical Center) Laboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic Dartmouth study bridges the gap between lab studies and a real world setting, demonstrating that kids who were exposed to TV ads for high-sugar cereals aired during the programs they watched were more likely to subsequently eat the brands of cereals they had seen advertised.

from EurekAlert! - Social and Behavioral Science http://bit.ly/2QtkvDt