(American Associates, Ben-Gurion University of the Negev) Since individuals do not make rational decisions in complex matters such as retirement planning, the researchers suggest an alternative behavioral approach. Instead, they would focus on affecting a few particular attitudes that guide individuals' savings decisions or raising awareness about the needs for retirement, which is harder to ignore.
from EurekAlert! - Social and Behavioral Science https://ift.tt/2IVu4g2
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