(University of Göttingen) More and more products carry ethical labels such as fair-trade or organic, which consumers view positively. Nevertheless, the sales figures of these products often remain low, even though they offer advantages for the environment or for society. A team of scientists from the University of Göttingen investigated what factors influence consumers' purchasing intentions. The results were published in the Journal of Cleaner Production, an international scientific publication which covers environmental and sustainable research and practice.
from EurekAlert! - Social and Behavioral Science https://ift.tt/2HU4E0j
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