New type of mobile tracking link shoppers' physical movements, buying choices

(Carnegie Mellon University) A new study used a targeting strategy that tracks where, when, and for how long consumers are in a shopping mall to determine how shoppers' physical movements affect their economic choices. The study found that targeting potential customers in this way can significantly improve advertising via mobile phones.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2JCdLoI