Social context influences decision-makers' willingness to take risks

(University of Göttingen) Do differences in performance have an impact on the appetite for risk-taking in decision-makers? Economists at the University of Göttingen have addressed this question. The result of their study is that people's willingness to take risks increases as soon as they get a lower return than other people with whom they compare themselves. At the same time, decision-makers take lower risks if they get a higher return than their peers.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2ROI0t4