Children with higher genetic risk for obesity respond more strongly to fast food ads

(Dartmouth College) Dartmouth researchers have found that children with a genetic risk for obesity had greater activity in brain reward centers when watching fast food commercials, which could help us to understand why some children are more likely to overeat. The study is the first-of-its kind to examine how a key obesity gene influences brain response to food advertisements and other cues to eat. The findings are published in the 'Proceedings of the National Academy of Sciences.'

from EurekAlert! - Social and Behavioral Science http://ift.tt/2h3rWCX