'Nudges' an inexpensive, effective way to increase completion of health promotion programs

(University of Illinois at Urbana-Champaign) Keeping your message brief and simple -- on the level of a gentle reminder, as opposed to constant nagging -- can produce gains when trying to increase engagement with health care programs, says new research from U. of I. professor and social psychology expert Dolores Albarracin.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2gQN0JJ