Wednesday 22 February 2017

Researchers uncover brain circuitry central to reward-seeking behavior

(University of North Carolina Health Care) UNC scientists found that as mice learn to associate a particular sound with a rewarding sugary drink, one set of prefrontal neurons becomes more active and promotes reward-seeking behavior while other prefrontal neurons are silenced, and those neurons act like a brake on reward-seeking.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2m8mgv1

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