Ads for low-testosterone treatments benefit sales but not necessarily health

(University of California - Davis Health System) Direct-to-consumer advertising for drugs to treat testosterone deficiency -- or 'low T' -- increases prescriptions to men for hormone-replacement therapies but may not improve their health, UC Davis physician Richard Kravitz said in an editorial published in the March 21 issue of the Journal of the American Medical Association.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2o12r5X