Thursday 28 September 2017

Study unlocks why public appeals may fall flat with some would-be donors

(University of Western Ontario) To give or not to give: sometimes the answer is in the question, researchers into human behaviour and charitable giving have found. The study, led by a researcher from Western University in Canada, suggests that sometimes the 'ask' needs to suit the potential donors' sense of independence or interdependence.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2hyNhqE

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