Pro-environmental programs should take the factors that motivate each gender into consideration

(University of the Basque Country ) A piece of research carried out by lecturers at the UPV/EHU's Faculty of Economics and Business has explored, from the gender perspective, the pro-environmental behavior of university students on the UPV/EHU's Bizkaia campus. The results suggest that the set of variables affecting pro-environmental behavior differs according to gender, but that the degree of intensity that each factor exerts on this behavior also differs.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2pw9uXB