Receptivity to e-cigarette ads among young adults in the US leads to cigarette smoking

(University of California - San Diego) Receptivity to advertising for e-cigarettes, cigarettes and cigars were confirmed to be associated with those who would try the respective tobacco product within one year. However, receptivity to e-cigarette advertising also independently increased the odds that 12- to 21-year-olds who have never smoked would try cigarette smoking within the next year by 60 percent. This finding, publishing in the March 26 issue of JAMA Pediatrics, was independent of receptivity to cigarette advertising.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2GtAY9D