Everything big data claims to know about you could be wrong

(University of California - Berkeley) When it comes to understanding what makes people tick -- and get sick -- medical science has long assumed that the bigger the sample of human subjects, the better. But new research led by the University of California, Berkeley, suggests this big-data approach may be wildly off the mark.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2JRc0Uo