Wednesday 27 June 2018

In surveys, people say they'll pay twice what they're actually willing to spend

(Ohio State University) When researchers compared what study participants reported they were willing to spend on goods with what they actually shelled out in experiments designed to mimic a real-world shopping experience, there was a big gap.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2yPQ3jo

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