People who 'see the glass as half full' are more likely to fall prey to marketing scams

(University of Plymouth) Consumers who perceive the benefits of large sums of money promised in mass marketing scams (MMS) are more likely to discount the risks and fall prey to perpetrators, according to new research co-authored by the University of Plymouth.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2JD7nJw