Do we really buy 'Top-Rated' deals online? New research may surprise you

(Institute for Operations Research and the Management Sciences) Anyone who shops online is familiar with those 'top-rated' products or services that rise to the top of their search on e-commerce intermediary sites like Amazon or Expedia. So, do those rankings really help those products or services get sold? According to a new study, the answer is, 'yes' and 'no.'

from EurekAlert! - Social and Behavioral Science https://ift.tt/2KYjDbr