Tuesday 24 July 2018

Thinking about quitting Facebook? There's a demographic analysis for that

(Lehigh University) New research by Eric P.S. Baumer of Lehigh University shows that current Facebook use is more common among respondents who are: middle aged (40 to 60), female, not seeking employment, of Asian descent, or currently married. Deactivation is more common among respondents who are younger, seeking employment, or not married. Respondents most likely to have never had an account are older, male, from a lower income household, racially of Black or African-American descent, more socially conservative, or weigh less.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2LMzVB6

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