Volte-face: Research advises selling electric vehicles to untapped market of women

(University of Sussex) Highly educated women are an untapped but potentially lucrative market for electric vehicle sales because they have greater environmental and fuel efficiency awareness than men, says a new study by researchers at the University of Sussex and Aarhus University in Denmark.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2KA1EbF