(Queensland University of Technology) Tourists considering overseas travel 'trust' a destination like London would provide a positive experience, says new research from QUT researchers.Consumer behaviour experts from QUT Business School investigated the effectiveness of the official tourism website, Visit London, for tourists choosing the city as a destination to explore.Their findings, published in the Journal of Strategic Marketing, have implications for the travel industry in Australia and overseas amid an emerging trend to 'personify' places to build long-term bonds with tourists.
from EurekAlert! - Social and Behavioral Science https://ift.tt/2OWlZ9Q
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