Wednesday 22 August 2018

People pick gifts that will 'wow' rather than satisfy recipients

(Association for Psychological Science) Gift givers tend to focus on the 'big reveal,' leading them to choose whichever gift is more likely to surprise and delight the recipient in the moment -- even when other options are more likely to bring recipients the greatest satisfaction, according to findings published in Psychological Science, a journal of the Association for Psychological Science.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2Lj9fqx

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