People who don't read the news better at predicting which articles will go viral

(University of Pennsylvania) Using fMRI data, researchers found that the brain activity of people who don't frequently read the news better predicted the popularity of New York Times Health articles. Frequent readers, by contrast, responded positively to all articles. When seeking to have content go viral, say the authors, look beyond the most committed readers or advocates.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2oaQdJY