(King's College London) Research from King's College London finds smokers and ex-smokers in the UK overestimate the harm from vaping, with fewer than 6 out of 10 accurately believing that e-cigarettes are less harmful than tobacco cigarettes. Misperceptions appear to be on the increase and are particularly strong in smokers and those who have never tried vaping.
from EurekAlert! - Social and Behavioral Science http://bit.ly/2ArDtFq
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