(Institute for Operations Research and the Management Sciences) Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see a boost in online shopping when television viewers multitask and engage in social media activity while watching certain programs.
from EurekAlert! - Social and Behavioral Science https://ift.tt/2uM1Udf
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