Tweeting while viewing doesn't diminish TV advertising's reach and often leads to shopping

(Indiana University) People watching 'social shows' like 'Dancing with the Stars' or 'The Bachelor' on television and simultaneously sharing their views on Twitter are more likely to be committed to the program and shop online, according to new research from Indiana University's Kelley School of Business.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2UzkjZm