Urging party supporters to sign up for postal votes is ineffective

(University of Kent) Research carried out by the University of Kent and Kings College London (KCL) into a common postal vote recruitment tactic found it to be ineffective in persuading people to change from visiting polling stations to vote.Traditionally the tactic involves writing to party supporters to suggest that using a postal vote would be more convenient and aid their participation and to urge them to apply either online or via an enclosed application form.

from EurekAlert! - Social and Behavioral Science http://bit.ly/2W4VG4s