Rebirth of the Japanese black tea market: challenges for entrepreneurial green tea farmers

(Kanazawa University) We investigated the history of Japanese black tea, its decline, the manufacturing technology and the components of tea. We found that the main reasons for the revival and spread of Japanese black tea were production and manufacturing innovation. Fermentation is an especially important process because it determines tea quality. Fermentation technology was established by entrepreneurial farmers and transferred to other Japanese black tea farmers, resulting in the rapid market creation of Japanese black tea.

from EurekAlert! - Social and Behavioral Science http://bit.ly/2WLxFDM