How much is that call worth?

(University of Toronto, Rotman School of Management) Call centres can be expensive as well as the source of lots of consumer angst. But companies can get more bang for their buck by doing a better job of coordinating marketing decisions that drive customers to call centres with operational ones about handling them once they get there,

from EurekAlert! - Social and Behavioral Science http://ift.tt/2hJL3EH