Music streaming sites benefit indie singers at the expense of top 100 artists

(Institute for Operations Research and the Management Sciences) While free or low cost music streaming sources like Spotify decrease the use of paid music platforms, such as iTunes, a new study in the INFORMS journal Marketing Science, shows they significantly increase exposure for and access to lesser known or indie artists that fall outside the top 100 or even top 500 listings.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2jYg6uV