Online sponsored ad ban has limited impact on consumer access to foreign pharmacies

(Institute for Operations Research and the Management Sciences) As American consumers turn to online search engines for cheaper prescription drugs from foreign pharmacies, safety and quality concerns arise. In 2010, Google banned sponsored search advertising by pharmacies that are not certified by the National Association of Boards of Pharmacy (NABP). Soon, other major search engines followed. But a forthcoming study in the INFORMS journal, Marketing Science, a leading scholarly marketing publication, finds that the ad ban had limited success in reducing access.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2AWZev3