Plain cigarette packaging may reduce incorrect impression of product's safety

(University of California - San Diego) An online survey of 900 consumers of three of the United States' most popular cigarette brands suggests that adopting standardized cigarette packing may reduce consumers' misconceptions that some cigarettes are less harmful than others, reports a team of researchers led by University of California San Diego School of Medicine and published in BMJ Tobacco Control.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2yUvJYX