Multisensory experiences enhance sales and feeling of comfort in shops and restaurants

(University of the Arts Helsinki) The preliminary results show that sounds of nature that were played in the fruit and vegetable section of a grocery shop had a clear impact on the shop's sales. The sales of fruit and vegetables showed an increase of 20 percent compared to the previous week and 13 percent compared to the week that followed.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2IVwEhC