Reflecting on possessions can curb people's impulse buying

(Rice University) Consumers who reflected on their recently used personal belongings experienced less desire for an unexpectedly encountered product, were less likely to buy impulsively and expressed a lower willingness to pay for new products, according to a new paper by marketing and consumer behavior experts at Rice University.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2rr4NPJ