(University of Kent) A new book co-written by a University of Kent sports scientist recommends corporations and organisations engage more effectively with communities -- rather than taking a 'top down' approach -- to improve relationships and outcomes in the sport sector. Such outcomes include approaches to the financial resourcing of schools and community groups, shared development of sport-based educational material, and the general promotion of sport and physical activity.
from EurekAlert! - Social and Behavioral Science http://bit.ly/2ZAowvy
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