(University of Toronto, Rotman School of Management) Sometimes consumers will switch their preferences, known in industry terms as 'customer churn.' While economists have previously called that an error in rationality, a new study says an important part of inconsistent choice-making is due to idiosyncratic activity in the brain areas that assess value.
from EurekAlert! - Social and Behavioral Science http://bit.ly/2YSJ2GA
No comments:
Post a Comment